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Continuous scrolling won’t change how impressions are counted in Google Search Console

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Google’s new “continuous scroll” feature for its SERPs will continue to load results in sets of 10, so impressions in GSC will continue to be counted in the same way. For example, when a user scrolls down and organic results 11-20 load dynamically in the viewport, those pages will get an impression in the same way as if the user had clicked through to page 2.

If anything, site owners might see a slight increase in impressions as continuous scroll makes it easier for users to view more results, although this could in turn have a negative impact on CTR.

The post Continuous scrolling won’t change how impressions are counted in Google Search Console appeared first on Lumar.


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